Writing
Notes on AI assurance
My latest thoughts on AI assurance and how specialist firms can build credible AI-enabled products.
Does naming brands influence AI answer sentiment?
Ask an AI assistant which washing machine brands are most reliable and it is free to choose. Ask whether Samsung is better than LG and you have already chosen for it. Both questions are perfectly reasonable, but I wanted to know whether they also produce different sentiment scores.
Read note →Why AI assurance is a board-level issue
The recent case involving Pinsent Masons is another warning that professionals need to check AI-generated work before it reaches a client, a court, or a regulator. But that only gets us so far.
Read note →Domain-specific AI products need assurance, not just good prompts
Too much AI product development is being done without enough thought about assurance. Here's what professional services firms need to know.
Read note →Why AI chatbots don’t always search the web – and why that’s a reputation issue
Most people now understand that AI chatbots can search the web. What is less well understood is that they do not always search, they do not all search in the same way, and when they do search, they are not simply reading “the web” in some neutral or comprehensive sense.
Read note →What the EU AI Act means for AI startups — even outside Europe
If you build or offer AI systems that anyone in the EU can use, the EU AI Act already matters to you — regardless of where your company is based. There’s no small-business carve-out and no free pass for “early stage”.
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